LATAM Marketing Director

Role Description & Responsibilities

The LATAM Marketing Director is responsible for the overall marketing at the Geo level. This dynamic leader will define, build and execute an integrated Marketing Plan aligned with the LATAM strategy.

Lead the marketing team in LATAM to maximize the overall marketing contribution to the Dassault Systèmes’ Business, which includes local customer engagements, events, digital and communications marketing teams with budget management.

Build and implement a strong awareness & demand generation plan.

Develop and execute localized marketing strategies and plans.

Ensure a consistent, equity-based tone of voice throughout the companEnsure timely and effective execution of the operational marketing plan (tactics and programs).

Monitor metrics of all executions in order to continually adjust and enhance the marketing plan.

Create and maintain annual marketing budget

Contribute to the go-to-market strategy with documented insights on key market and competitive trends.

Work closely with the Executive Marketing team and LATAM Managing Director on the GEO Business Strategy and plan.

Represent marketing in GEO external activities (speaker at events, facilitator in Public relations, etc.) to generate interest and new business contacts.