Senior Director Marketing

Role Description & Responsibilities 

The Sr. Director, Marketing – NAM GEO will lead and manage key departments within the GEO 
Marketing group, including Partner Marketing, Growth Marketing, Digital Marketing, and Event 
marketing (trade shows). 
• At the regional (GEO) level, oversee the local marketing team to provide a high level of 
leadership and management to optimize and grow their contribution to Dassault Systèmes’ 
business, managing areas such as direct and in-direct channel marketing, events, and digital, 
along with budget oversight.
• At a global level, sharing knowledge and best practices with your peers from different GEOs 
around the world to increase the overall business impact.
• Instrumental in the definition and execution of the GEO marketing strategy. 
• Define, develop, and implement a robust awareness & reputation plan for the group/GEO, 
ensuring collaboration and message alignment with global marketing pillars.
• Build and execute an integrated GEO marketing plan aligned with the GEO strategy.
• Contribute to the go-to-market strategy with documented insights on key market and 
competitive trends.
• Establish a leadership pipeline by mentoring senior marketing professionals to ensure the 
continuous evolution of the GEO marketing team’s capabilities and influence.
• Oversee the smooth execution of the operational marketing plan.
• Manage and maintain the annual marketing budget.
• Collaborate closely with the GEO managing director on the GEO Business Strategy and planning.
• Represent marketing in external group/GEO activities (e.g., as a speaker at events, or in public 
relations efforts) to drive thought leadership/mind-share, interest and business growth.