Brand Strategy Intern
Medidata: Powering Smarter Treatments and Healthier People
Medidata, a Dassault Systèmes company, is leading the digital transformation of life sciences, creating hope for millions of people. Medidata helps generate the evidence and insights to help pharmaceutical, biotech, medical device and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes. More than one million registered users across 2,000+ customers and partners access the world's most trusted platform for clinical development, commercial, and real-world data. Known for its groundbreaking technological innovations, Medidata has supported more than 33,000 clinical trials and 10 million study participants. Medidata is headquartered in New York City and has offices around the world to meet the needs of its customers. Discover more at www.medidata.com and follow us on LinkedIn, Instagram, and X.
The Program:
At Medidata, interns will have the opportunity to accelerate their careers by working closely with experienced professionals and gain valuable, hands-on, full-time work experience. By being a part of our global organization, interns have the opportunity to work alongside our committed professionals helping them to build a strong foundation for achieving their career goals. For 12 weeks, beginning May 19, 2025, interns will have an opportunity to gain a deep understanding of what it means to be a Medidatian. United around a single goal of empowering smarter treatments and healthier people. Medidatians work in a culture of curiosity, innovation and fun. You will be contributing to the line of business with sustainable and meaningful work.
Our Summer Internship program also includes instructor led training, guided mentorship, exposure to senior leadership and community service. In addition to individual and specific related responsibilities, each intern will participate in our Intern Innovation Lab. Assigned to cross-functional teams, interns will work closely to develop an innovative solution to a business problem currently facing Medidata. As they work to present their final solutions to a panel of top Medidata leaders, we are confident that our interns will make a significant impact on our business.
About the Team:
As Brand Strategy Intern, you will report to the VP, Head of Brand, to enhance brand visibility and reputation of Medidata and Life Science Engagement (LSE) portfolio of brands. In this role, you will be responsible for supporting the planning, development, and execution of brand strategy both internally and externally.
Responsibilities:
- Assist in the development and execution of brand strategy initiatives to enhance brand awareness, perception, and positioning
- Conduct market research and analysis to identify industry trends, consumer behavior, competitive activies, and emerging technologies to inspire creativity and stay competitive in the market
- Help prepare presentations and reports for internal stakeholders
- Support the creation of brand messaging, tone, and visual identity across various platforms (social media, websites, ads, etc.).
- Closely partner with Campaigns team for development of marketing campaigns, including advertising, promotions, and digital initiatives to ensure consistent and cohesive brand messaging.
- Work with cross functional teams and agency partners to maintain brand integrity and consistency across all marketing channels and touchpoints
- Hands-on experience in brand strategy development and execution
- Exposure to marketing and branding best practices in a fast-paced industry
- Mentorship from experienced brand strategists and marketing professionals
- Opportunity to work on real-world projects and make a tangible impact on the company's brand
- Networking opportunities with professionals across various departments
Qualifications:
- Self starter, curious, and eager to learn
- Unafraid to ask questions
- Excellent written and verbal communication skills
- A creative mindset with the ability to think strategically and analytically
- Ability to work both independently and as part of a team
- Detail-oriented, organized, and able to manage multiple tasks in a fast-paced environment
- Pursuing a degree in Strategy, Marketing, Communications, or Business
- Courses taken should include: "Business Strategy," "Competitive Strategy," "Strategic Management," "Strategic Planning and Execution," or "Marketing Strategy"
- Interest in branding, marketing, and consumer behavior
The salary range posted below refers only to positions that will be physically based in New York. As with all roles, Medidata sets ranges based on several factors including function, level, candidate experience, and geographic location. The hourly pay range for this position is $25.00 an hour and a $3,500 sign on bonus.
Applications will be accepted on an ongoing basis until the position is filled.
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Diversity statement
MEDIDATA genera le evidenze e le informazioni necessarie per aiutare le aziende farmaceutiche, biotecnologiche, di dispositivi medici e di diagnostica e i ricercatori nelle università ad accelerare il valore, ridurre al minimo i rischi e ottimizzare i risultati.