Beauty & Personal Care
Build your beauty & personal care products portfolio in the CPG & Retail Industry around more natural and high performing products that will keep consumers coming back for more.
What Are the Trends Changing how Beauty & Personal Care Products are Developed?
Technological, material and consumer shifts are reshaping the competitive landscape and demand in the industry. What are they and how will they affect your business?
- ‘Self-Service’ Health & Wellness
- Regulatory Complexity
- Local Market Adaptation
- Demand for Sustainability
The Smart Data-Driven Product Formulation Strategy
Launch more sustainable, cost-compliant product formulations with a data-driven strategy, powered by smart technology on the 3DEXPERIENCE® platform.
‘Self-Service’ Health & Wellness
Consumers today are considering what they eat, what vitamins and medicines they are taking as well as the beauty and personal care products they use as part of a holistic approach for health and wellness. They are looking closely at ingredients and packaging claims to identify active ingredients, how the product will perform and how beneficial to the skin/body it will be. According to the Environmental Working Group, the average person applies nine personal care products to their body daily. In just nine products, there’s an average of 126 unique ingredients. Recent survey data shows that more and more women are questioning what exactly those chemicals are and what they mean for their bodies and the planet. With a new focus on healthy and more natural active ingredients, beauty manufacturers need powerful formulation tools to accelerate development and get to market fast with the right product profiles. R&D organizations from both brand and contract manufacturers can balance performance and cost with a robust formula design and management solution that manages powerful ingredient-level calculations. Testing virtually in the lab can accelerate new innovations to market in order to drive market share and give consumers what they want.
The Sure Answer to Quality and Compliance Management
Improve lab processes to ensure faster product delivery and to regulate demand
Regulatory Complexity
To win in this complex environment, Beauty & Personal Care companies have to deliver on the shifting wants and needs of consumers for more 'self-service health and wellness' offerings. This means managing the complex regulatory process flawlessly. But new regulations in the beauty industry are cropping up faster than many companies can keep up with. From different state-level regulations in the US and fresh legislation in the UK and EU, there seems to be no signs of this pace letting up. Compliance and regulations are foundational blocks of creating and managing a successful brand. Adhering strictly to regulations is not optional for any company, no matter how large or small the brand is. However, managing regulatory compliance is frequently a highly manual process: collecting status reviews, discovering changes late in the process and making decisions on the right materials to be used, is a long and unsaved knowledge process. Using a powerful digital platform enables brand manufactures to capture and maintain critical regulatory intelligence from regions around the globe. This ensures that the products consumers bring into their homes will be safe and effective.
Contain Costs in the CPG Industry with Optimized Product Specification Management
It’s time to get real about cost control. Here’s a proven strategy for smarter sourcing of raw material equivalents that cost less but perform just as well
Local Market Adaptation
One of the KPIs for new market share growth is how fast you can take global standards and adapt them for local implementation. Market globalization and product success replication in every region of the world is a key challenge, even for world class beauty manufacturers. This means moving fast while ensuring quality and performance and adapting the formula and packaging to local regulations, local tastes and preferences, and local distribution channels. Managing data is critical to implement an approach that beauty and personal care companies can take advantage of in the race for global market share. Many CPG manufacturers look to product and packaging specifications management as an area to drive speed, efficiency and savings. Imagine you could source raw material equivalents that adhere to local regulations while being cost effective? Imagine being able to access packaging artwork digitally to make fast regional changes so products are ready to launch quickly? These can be a reality with a digital solution that enables consumer product companies to share data based on a single source of truth, so that the entire enterprise can access all ingredient, material, packaging and costing information globally.
A Winning Sustainable Packaging Strategy
Balance Quality, Cost and Sustainability on the 3DEXPERIENE® platform.
Demand for Sustainability
Using beauty and personal care products does not mean you have to dirty the planet. There is a significant shift towards beauty and personal care products in the CPG industry that contain more natural and sustainable ingredients while being protected in eco-friendly packaging. In fact, the ‘natural cosmetics’ category is experiencing strong growth. To meet this demand and expand the market with a more sustainable product portfolio, Consumer Packaged Goods manufacturers must enhance their product portfolio with products that can compete. The ‘natural beauty’ trend reflects a significant change in consumer behavior, with over 40% of shoppers prioritizing natural components in their beauty and personal care products. On the R&D side, technological advancements can help brands leverage Artificial Intelligence (AI) in their product formulation to accelerate more ‘green’ formulas.
All Eyes are on Beauty Manufacturing
Cosmetics and personal care manufacturers are digitally transforming for manufacturing execution excellence.
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Build the Future of Beauty & Personal Care Products and Treatment in Consumers' Homes
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How are leaders in the Global Beauty and Personal Care market leveraging technology to get ahead?
Read about the solutions that are giving the global beauty market a sustainable makeover.
Beauty & Personal Care Products Development: FAQ
Beauty, cosmetic and personal care items are products used to improve the appearance, health, and well-being of the human body. They include makeup, soaps, shampoos, and other products used for cleaning, beautifying, and promoting attractiveness.
"Beauty and personal care product development" refers to the process of creating new cosmetic, skincare, haircare, and other personal hygiene products, including the research, formulation, testing, packaging design, and production of these items, all aimed at enhancing appearance and personal well-being.
According to Statista, the Beauty & Personal Care market worldwide is nearly $675bn in 2025 is projected to grow by 3.35% (2025-2029) resulting in a market volume of approximately US$768bn in 2029.
Some of the latest trends in the industry are 'clean beauty', referring to ingredient transparency and ethically produced products; 'personalized beauty' where technology allows brands to offer tailored recommendations for individuals; 'sustainable packaging' to reduce environmental impact; and 'biotech beauty' where scientists use biotechnology to examine the genetic makeup of flora and fauna to find beneficial properties for skincare.
From sources around the web, some of the largest players in the industry include L'Oreal, Unilever, Estee Lauder, P&G, Henkel, Beiersdorf and LVMH.
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