Agile innovation is competitive advantage in CPG

Companies looking for competitive advantage can’t afford the lost opportunities and inefficiency that stems from disjointed data. It’s critical to tie product innovation, development, and commercialization processes together with a platform that provides continuity and connectivity of information, people and processes. In essence, you provide visibility and transparency to single-source ‘digital thread’ data to dissolve the walls between departments and enable the team to innovate with speed and agility.

In the industry today, it’s the more traditional, larger businesses that find themselves playing catch-up with their more light-footed competitors. The fact is that inefficient collaboration and ill-managed product data are drains on agility and speed. Check out the infographic.

Getting innovation to market faster while controlling internal costs is the pathway to profitable growth. When the departmental silos go away and more innovative ideas can be tested in a shorter time frame, the chances of meeting revenue and profit targets increases significantly. When successful innovation can be tailored quickly for new geographies and launched, then you are moving a very powerful profit lever.