In today’s fast-paced world, consumer demands are rapidly evolving, and brands must innovate continuously to stay relevant. A prime example of a company at the forefront of this transformation is global sportswear leader ASICS. By leveraging virtual twin technology, ASICS is exploring a new business model by demonstrating how to transform consumer data into personalized shoes that can

be manufactured on demand — a process that prioritizes personalized experiences over a one-size-fits-all approach. The shift from mass production to 3D printing delivers more meaningful products for future consumers while eliminating excess inventory and minimizing shipping and delivery resources.

Behind the Scenes of Personalized, On-Demand Footwear

Discover how ASICS delivers the perfect fit for the lifetime athlete in all of us, designed and manufactured with groundbreaking virtual twin technology.

Scale Up On-Demand Manufacturing

On-demand manufacturing, a process that allows for the creation of products as they are needed, significantly reduces waste and enhances personalization capabilities. ASICS has embraced this innovative approach, enabling the production of personalized footwear that caters specifically to individual needs. This strategy can ensure a perfect fit for every individual and aligns with flexible manufacturing processes that can scale up and down to meet evolving customer demand.

Shortcut to Value with Virtual Twin as a Service

To deliver precisely what customers want, manufacturers need to rethink the entire product development lifecycle, from the prototype stage through to the last-stage delivery. This is where Virtual Twin as a Service (VTaaS) comes in. Through VTaaS, Dassault Systèmes’ technology and expertise can help you accelerate time to value throughout every stage of the product lifecycle.

Pre-built simulations

Simulate the optimum design for every individual with stress analysis and fatigue testing on a virtual prototype

Production optimization

Quickly spot and fix potential issues before these become a problem in subsequent batches

Operational value

Evaluate different line configurations in a virtual environment while adhering to regulatory requirements

Gain the Manufacturer’s Competitive Edge

Download our guide to unlock:

  • Five critical insights about personalization and on-demand manufacturing
  • Four success stories in production excellence from world-class brands
  • Three reasons global manufacturing leaders choose VTaaS

Virtual Twin Experiences: Frequently Asked Questions

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