Commercial Virtual Twin as a Service
Empower transformative experiences with our Commercial Virtual Twin as a Service for unparalleled business innovation.
Revolutionize Digital Marketing Experiences With Virtual Twin Technology
Updating on-demand digital marketing experiences from design or engineering data is challenging due to costly content production cycles for every channel and limited customer insights. The intense pressure to connect with the audience, drive engagement and build loyalty demands a new, dynamic, digital approach.
Gartner predicts that over 85% of organizations will adopt a cloud-first approach by 2025. Cloud-native technologies, pivotal for customer-centric practices, will dominate new digital experiences. Are you prepared to deliver personalized, transformative experiences?
What Does Commercial Virtual Twin as a Service Mean For Your Business?
Dassault Systèmes' cloud-based Commercial Virtual Twin as a Service (VTaaS) is critical in transforming digital marketing efforts by improving time to value — lending you a strategic advantage in efficiency, innovation, sustainability and customer experiences.
Here's how our Commercial VTaaS helps in value creation:
- Go-To-Market Early: Create dynamic product marketing content, animations and experiences before the products are physically available.
- Available in the Cloud: Host immersive virtual product experiences and content accessible from anywhere, anytime.
- Manage and Protect Data: Safeguard proprietary 3D marketing assets with advanced encryption and permissions.
- Empower Your Ecosystem: Provide universal access to validated, interactive, premium product content for digital continuity.
- Configurable and Personalized: Address audience preferences and market needs with agile content derived directly from design data.
- Localized and Flexible: Tailor and produce marketing content to reflect seasonal, geographic, or application-specific scenarios.
Revolutionizing Customer Experiences with Commercial Virtual Twin as a Service
With robust IP protection and data-driven insights, Commercial VTaaS helps businesses automate processes, enhance customer loyalty, and drive innovation.
Optimize Production of Targeted Content
The key to meeting specific audience needs is understanding and building targeted content that appeals to your target audience. To achieve this, our Commercial VTaaS enhances your customer journey and experience offerings through a digital replica in a virtual environment for unparalleled advantages as follows:
- Smart Foundation, Scalable Growth
- Protect Your Data
- Bring Products to Life
- Create Relevant and Authentic Content
The Commercial VTaaS establishes a solid foundation for business expansion through a flexible subscription-based model with built-in service offerings. This enables scalable access to advanced digital solutions for product development and marketing, fostering agility and innovation. These models support diverse business needs with cost-effective, scalable, customizable solutions tailored to meet evolving market demands.
Protecting product engineering intellectual property (IP) data is crucial for competitiveness. The Commercial VTaaS uses advanced encryption and authentication protocols through secure digital replication and controlled access to safeguard sensitive information during the design, manufacturing and marketing phases. This secure environment strengthens confidentiality and compliance with data protection regulations, assuring the integrity and security of your intellectual assets.
The Commercial VTaaS automates product engineering data by integrating real-time information from design, engineering and manufacturing for commercial and marketing purposes. It creates a virtual twin optimized for product storytelling and experiential marketing. This forms a gateway to product performance, configurable options, training and maintenance, allowing you to engage end-users early, ensure products consistently meet market demands and drive innovation.
Crafting customer-centric content is crucial for fostering loyalty and boosting success. The Commercial VTaaS creates localized, seasonal content tailored for distinct markets and specific channels to resonate better with local audiences. This approach ensures marketing efforts are more effective and aligned with diverse customer preferences, strengthening brand connection and market penetration.
Experience the Future of Product Commercialization
Product commercialization is rapidly evolving. What used to be a rigid, slow and linear journey from development to market has become a dynamic, fast paced process. Find out more from an exclusive interview with Tom Acland the CEO of 3DEXCITE.
The Pillar of Unique Customer Experiences
Unlock a realm of premium 3D content and experiences through our foundational Commercial VTaaS offer. Guided by our expert team, this innovative approach empowers you to create immersive and cutting-edge content. Leverage the full potential of Commercial Virtual Twin as a Service to bring your ideas to life with unparalleled expertise and versatility. Our dedicated team ensures a seamless integration, enabling you to produce top-tier 3D experiences that captivate and engage your audience. Elevate your digital presence and stay at the forefront of immersive technology with our Commercial VTaaS model and expert support.
Commercial VTaaS revolutionizes mass content creation and 3D communication by seamlessly translating engineering data into localized, product-correct experiences. This groundbreaking service ensures precision and authenticity in every representation, fostering effective communication and engagement. Directly extracting insights from engineering data, Commercial VTaaS empowers businesses to produce tailored content at scale, enhancing their global reach and delivering a personalized, immersive experience for their audience.
Accelerate New and Accurate Product Content
Being the last to update the market with your content is disastrous for every marketer. Our Commercial VTaaS makes sure this doesn't happen to you. Commercial VTaaS lets you optimize content creation while maintaining accuracy through efficient workflows. From automation tools and prebuilt templates to 3D models and visualizations, centralized product data and real-time collaboration, you can confidently create marketing assets quickly and accurately.
Customer Spotlight
Acknowledging diverse transportation needs, a top automotive company partnered with Dassault Systèmes to implement a smart transport solution. This innovative approach tailors personalized solutions to individual preferences using commercial virtual twins for the entire vehicle fleet or lineup. Harnessing data-driven insights into customer behavior enables the company to design and deliver customized products efficiently. This strategy not only saves time and resources but also boosts ROI through compelling, localized marketing content, enhancing customer engagement.
The Action Plan for Enhanced Customer Experiences
Hyundai Motor Company is providing personalized solutions tailored to individual customer needs.
Our Customers
See how our clients have used Virtual Twin as a Service to transform their operations:
Virtual Twin in Business: Frequently Asked Questions
The virtual twin experience extends and improves the concept of a digital twin. While a digital twin typically projects data on a representation, a virtual twin is a dynamic model — allowing users to simulate what-if scenarios, predict future outcomes and orchestrate actions by connecting people and processes. The virtual twin experience combines advanced system representations or 3D models, data from various sources, people and processes into a single collaborative space — providing rich context and insights to transform ideas into opportunities.
To create a virtual twin that accurately represents a physical object or environment, you will need:
- Digital models or assets such as 3D models, CAD designs, or digital representations
- Data acquisition tools like sensors, scanners, or cameras to gather dimensions, textures, and colors
- Software tools, specifically specialized software for data processing, analysis and virtual model creation
- Computing resources such as high computing power for data processing and rendering
- Expertise and skills in 3D modeling, data analysis, software development and VR/AR technology — complex projects will require a diverse team of specialists.
Here's how to transform a CAD model into a virtual twin experience:
- CAD model creation: Design the object or environment using CAD software to create a detailed 3D model.
- Data preparation: Optimize and simplify the CAD model for virtual twin conversion.
- Conversion process: Use specialized tools to convert the CAD model into a format suitable for VR, AR or simulation.
- Enhancement features: Add textures, animations and interactive elements to enhance realism.
- Integration with the virtual twin: Import the model into the virtual twin environment.
- Testing and iteration: Test and refine the virtual twin to ensure accuracy and functionality.
Software as a Service (SaaS) is a cloud-based service that allows users to log in and use applications over the internet. Common examples include emailing. Industry examples include computer-aided design software, customer relationship management software, manufacturing execution systems software and more. When subscribing to the service, everything is taken care of: The infrastructure, software updates and data will all be based on the service provider's data center.
Virtual Twin as a Service takes this to a much higher level by including the knowledge and know-how of industry experts who create, maintain and evolve your virtual twins. This means that not only do you not have to manage the IT, but a team of in-house experts will also help you develop your customized digital strategy. This approach drastically reduces up-front costs, time and risk to reach your value faster.
Commercial VTaaS streamlines asset creation, allowing rapid iterations without increasing costs. Assets produced can be reused across platforms and repurposed for various marketing channels, maximizing their value. Automation within virtual twin services reduces manual effort, which increases content volume while saving time and cost. Features like hyper-personalization and contextualization enable scalable customization to resonate with specific audiences. Localization capabilities allow content to be adapted for the global market, expanding reach cost-effectively.
Commercial VTaaS is extremely valuable to industries handling configurable products like heavy equipment, helicopters, business jets, luxury cars, trucks, trains, architecture, engineering and construction (AEC) products and luxury yachts. By transforming digital product catalogs into 3D models, customers gain early previews and can be actively involved from the start in defining product specifications, thus enhancing customer experience. This collaborative engagement accelerates decision-making and builds customer loyalty, which increases sales.