Computer Generated Imagery Services
An Award-winning Storytelling
What is Computer-Generated Imagery?
Computer-Generated Imagery (CGI) is the creation of still or animated visual content using computer software. It encompasses a wide range of visual effects, including 3D modeling, animation, and rendering. CGI is used in various fields, such as film, video games, advertising, and virtual simulations, to produce realistic or imaginative images and animations that might be difficult or impossible to capture with traditional methods.
Where Imagination Meets Reality
For over two decades, our award-winning artists and storytellers have crafted unique brand-centric Computer-Generated Imagery (CGI) content. From initial shoots to pixel-level refinement, our teams deliver expertise for breathtaking images, animations, and top-notch cinematic productions. We handle every aspect: environments, camera configuration, lighting, rendering, compositing, and retouching - ensuring excellence across every project. Collaborate with our team for your upcoming product launch, media campaign, or event, wherever your product demands attention.
Key Benefits of CGI Software
Save Time & Resources
Leverage our global team of experts to create remarkable CGI
Visual Quality
Craft compelling stories and elevate brand identity
Security
Gain the advantage of robust IP and data protection
Storytelling
Unleash limitless storytelling possibilities - if you can dream it, we can do it
Applications of Computer-Generated Imagery Across Industries
Advertising and Marketing
In advertising and marketing, CGI produces high-quality visuals and animations for engaging product demos and eye-catching ads. It enhances brand appeal and messaging through captivating content.
Retail and E-Commerce
CGI enhances retail and e-commerce by offering detailed product visualizations and virtual try-ons. It helps customers interact with and customize products online.
Automotive Industry
CGI is used for detailed vehicle renderings and animations in the automotive industry. It showcases car features and designs accurately, aiding marketing and product development.
Healthcare
CGI supports medical imaging and surgical simulations by providing detailed anatomical visuals. It improves diagnostics and training, leading to better patient care.
Education and Training
CGI enables interactive and immersive learning experiences. It creates virtual simulations and educational tools that enhance engagement and understanding.
Architecture and Real Estate
CGI offers realistic 3D models and virtual tours in architecture and real estate. It helps clients visualize designs and make informed decisions before construction begins.
Video Games
In video games, CGI delivers high-quality graphics and realistic animations. It creates detailed environments and lifelike characters, enhancing gameplay and player immersion.
Film and Entertainment
CGI creates breathtaking visual effects, digital environments, and animated characters in film and entertainment. It allows for fantastical scenes and complex visuals that traditional filming can't achieve.
Start Your Journey
The world of Computer Generated Imagery is changing. Find out how 3DEXCITE can help.
FAQ about CGI & Computer-Generated Graphics
Computer-Generated Imagery (CGI) is used for creating visual content through computer graphics. Its applications include:
- Entertainment: Used in movies, TV shows, and video games to create realistic visual effects and animations.
- Advertising: Creates compelling visuals for commercials and promotional materials.
- Architecture: Visualizes building designs and interior layouts before construction.
- Product Design: Helps in designing and prototyping products, offering a visual representation before physical production.
- Education: Provides simulations and interactive models for teaching complex concepts.
- Virtual Reality (VR) & Augmented Reality (AR): Enhances immersive experiences with virtual environments and interactive elements.
In advertising and marketing, CGI is used to create eye-catching visuals and animations that capture attention and effectively communicate brand messages. It helps in product visualization, crafting compelling narratives, and producing high-quality promotional materials.
Computer-Generated Imagery (CGI) and images in movies or films refers to the use of computer graphics to create or enhance visual elements within a film. This includes:
- Visual Effects: Adding realistic or fantastical elements that cannot be filmed in real life, such as explosions, magical effects, or alien creatures.
- 3D Animation: Creating animated characters and environments that interact with live-action footage.
- Set Extensions: Expanding physical sets with digital backgrounds or landscapes to create larger or more elaborate scenes.
- Simulations: Generating realistic simulations of natural phenomena, like weather effects or fluid dynamics, to enhance the visual storytelling.
CGI differs from traditional animation in that it uses 3D models and computer software to create images and animations, whereas traditional animation involves hand-drawn or 2D techniques. CGI provides more depth and realism, allowing for more dynamic and detailed visuals.
| Aspect | CGI (Computer-Generated Imagery) | VFX (Visual Effects) |
| Definition | Creation of images using computer graphics and software. | Enhancement or alteration of live-action footage using various techniques. |
| Primary Use | Generating digital objects, characters, and environments. | Enhancing or manipulating footage to achieve desired effects. |
| Applications | Used for creating entire scenes, characters, and objects from scratch. | Applied to live-action films to integrate computer-generated elements or modify scenes. |
| Examples | Animated movies like "Toy Story," video game graphics. | Special effects in movies like "Inception," or adding explosions in scenes. |
| Process | Involves modeling, texturing, rendering, and animation. | Includes compositing, rotoscoping, and integrating CGI with live footage. |
| Goal | To build and animate digital visuals. | To blend and enhance live-action footage with additional elements. |
CGI (Computer-Generated Imagery) began in the early 1960s with foundational work on computer graphics. It gained prominence in the 1970s with early uses in films like "Westworld" (1973). The 1980s saw its breakthrough in movies such as "Tron" (1982), and the 1990s marked significant advances with "Jurassic Park" (1993) and "Toy Story" (1995). CGI is now integral to filmmaking, as seen in "Avatar" (2009) and continues to influence various media, including video games and virtual reality.
Advancements shaping the future of CGI include improved rendering technologies, real-time graphics processing, and integration with virtual and augmented reality. These innovations are pushing the boundaries of what can be achieved with CGI, making visuals more realistic and interactive.
Also Discover
Learn What 3DEXCITE Can Do for You
Speak with a 3DEXCITE expert to learn how our solutions enable seamless collaboration and sustainable innovation at organizations of every size.
Get Started
Courses and classes are available for students, academia, professionals and companies. Find the right 3DEXCITE training for you.
Get Help
Find information on software & hardware certification, software downloads, user documentation, support contact and services offering