Pacific Brands Selects Dassault Systèmes’ PLM Solution to Drive Apparel Development from Concept to Customer

Leading Multi-brand Apparel Company Leverages ENOVIA Apparel Accelerator™ to Support Multiple Product Lines, Speed Time to Market 

LOWELL, Mass., July 22, 2008- Dassault Systèmes (DS) (Nasdaq: DASTY; Euronext Paris: #13065, DSY.PA), a world leader in 3D and Product Lifecycle Management (PLM) solutions, today announced that Pacific Brands has selected its ENOVIA Apparel Accelerator PLM solution to streamline its apparel design and sourcing processes. Implemented by CONCENTRIC-Imag, a Dassault Systemes’ technology partner, the solution will help Pacific Brands better manage the flow of design information by fostering greater collaboration between its design facilities and suppliers while also strengthening its market leadership in an increasingly competitive and fast-moving global apparel market.

Pacific Brands, headquartered in Melbourne, Australia, is a leading manager of Everyday Essential Brands including Berlei, Bonds, Clarks (childrens), Dunlop, Everlast, Hush Puppies, Mossimo and Slazenger. Working with the CONCENTRIC-Imag Australia JV, Pacific Brands will leverage the ENOVIA Accelerator for Apparel Design and Development™ to implement a standardized process to centralize product design data globally. This approach will enable Pacific Brands’ designers and suppliers to more easily collaborate on the development and timely distribution of new product lines throughout its distribution channels.

“The combination of the ENOVIA PLM solution with CONCENTRIC-Imag’s skill set will help us migrate from a disparate business environment to a fully integrated product lifecycle platform which will promote great organizational collaboration and best practices,” said Tom Dalianis, general manager, Integrated Services, Pacific Brands. “With this technology we will be able to deliver greater efficiency in the development of new products and lines, maximize cost savings in sourcing and leverage parallel processing to improve speed to market.”

“As one of the world’s leading apparel companies, Pacific Brands recognized the importance of implementing a software solution that addresses the complexity of managing relationships with global suppliers and retail partners while also providing them with a platform to innovate and differentiate,” said Mike Segal, senior vice president, global sales operations, ENOVIA, Dassault Systèmes. “Geared specifically to address the requirements of the apparel industry, our Apparel Accelerator is gaining strong traction with some of the world’s leading brands who want to streamline business processes to drive collaboration and innovation.”

“In the last twenty four months, Dassault Systèmes’ ENOVIA solution has gained significant traction in the apparel industry and is now in production with some of the world’s leading apparel companies including Guess, and Under Armour,” said Robyn Lloyd, director of technology, CONCENTRIC and managing director for Imag Australia. “By partnering with Dassault Systèmes we are able to offer our customers an ideal mix of industry expertise and a scalable PLM platform capable of addressing many of their key business challenges, including complex global sourcing relationships, increased pressure on time to market and shrinking margins.”
The ENOVIA Apparel Accelerator for Design & Development™ is based on the Dassault Systèmes V6 platform, a single PLM platform for managing product lifecycle business processes that will enable customers to implement industry standards and best practices. Designed as an out-of-the box solution, the Apparel Accelerator enables companies to rapidly deploy a state of the art, scalable enterprise solution for apparel design and development that can help them go to market quicker by taking products from trend to design to sourcing to manufacturing to the customer within a single, collaborative environment.