Dassault Systemes Announces DS Design Studio Creation

Vélizy, France, November 26, 2008- Dassault Systèmes (DS) (Euronext Paris: #13065, DSY.PA), a world leader in 3D and Product Lifecycle Management (PLM) solutions, today announced the launch of DS Design Studio. The mission of the DS Design Studio is to capitalize and propagate design excellence throughout Dassault Systèmes and its offerings. The well-known industrial designer Anne Asensio is leading the DS Design Studio, and her team of design professionals helps customers gain a competitive edge by integrating innovative design directly to the heart of PLM.  

DS Design Studio has been working with CATIA R&D to create an offer that directly adresses designers’ specific needs within a global collaboration environment. This offer, the CATIA for Design Solutions Portfolio, includes a dedicated set of intuitive state-of-the-art applications for designers to express their creativity and explore more innovative ideas in 3D.  A virtual clay modeling approach enables them to start from scratch as well as from 2D sketches. Exact shape outputs are immediately available as sharp and efficient communication support. Design integrity is shared and fully understood by all involved extended project team actors, all the way from marketing to engineering and manufacturing.  This provides a truly integrated approach from ideation to production, in a streamlined and optimized way, for team resources and energy to be fully dedicated to innovation.    

“DS Design Studio helps to place design intent at the heart of the PLM flow.  Our goal is to help designers preserve their original intent throughout the PLM process. Through global 3D immersive design reviews, we take design innovation to a new level,” says Anne Asensio, vice president of design experience, Dassault Systèmes.  “Traditionally design and PLM are understood as segmented worlds, but actually they belong to each other.”

The European Union estimates that more than 80 percent of a product’s environmental impact is determined in the product conception phase.  To help companies and designers ensure eco design right from the start, CATIA for Design relies on the CATIA V5 Knowledgeware infrastructure. CATIA federates corporate assets, enabling project actors to take advantage of eco-design practices from initial project ideas to product recycling, with environmentally compliant design in mind.  

For more information about DS Design Studio and CATIA for Design, please visit the dedicated website:  www.3ds.com/designstudio