Dassault Systèmes, MARii and Feiran Technology Sign MoU to Drive Digital Transformation, Positioning Malaysia as ASEAN's Next Automotive Hub

• The Memorandum of Understanding aims to define the framework and potential collaboration model for a Center of Excellence (COE) focused on digital innovation and professional skill development.
• Leveraging Dassault Systèmes’ 3DEXPERIENCE platform, the COE will include an Automotive Styling Studio, a Big Data Analytics Center, and a Robotics Center to tackle challenges in the automotive sector.
• The collaboration will establish Malaysia’s first Dassault Systèmes Training and Certification Center by the Malaysia Automotive, Robotics and IoT Institute (MARii), offering comprehensive certification in product design, manufacturing, simulation, and collaborative operations.

KUALA LUMPUR, Malaysia — October 17, 2024 — Dassault Systèmes (Euronext Paris: FR0014003TT8, DSY.PA), the Malaysia Automotive, Robotics and IoT Institute (MARii) and Feiran Technology today announced the signing of a Memorandum of Understanding (MoU). The partnership aims to drive growth and innovation within Malaysia’s automotive sector by aligning technology, industry expertise, and education to foster sustainable competitiveness in the global market while positioning Malaysia as the next automotive hub in ASEAN.

The MoU outlines a comprehensive framework to support the establishment of a Center of Excellence (COE) dedicated to digital innovation and professional skill development. Leveraging Dassault Systèmes’ 3DEXPERIENCE platform, the COE will focus on developing the workforce of the future through targeted training and certification programs. Key initiatives within the COE include an Automotive Styling Studio, a Big Data Analytics Center, and a Robotics Center, designed to address real-world industry challenges while positioning Malaysia as a leader in automotive innovation.

A significant milestone of this MoU is the creation of Malaysia’s first Dassault Systèmes Training and Certification Center within the COE. Equipped with advanced capabilities, the center will offer comprehensive certification across product design, manufacturing, simulation, and collaborative operations. These programs aim to upskill the local automotive workforce, enabling them to adopt the latest digital tools and methodologies.

Additionally, Dassault Systèmes will serve as an advisor for MARii’s initiatives, providing insights on emerging technologies such as electric vehicles and sustainability. By facilitating knowledge transfer and access to cutting-edge developments, this partnership will empower local stakeholders to embrace innovation, solidifying Malaysia’s position as a leader in automotive innovation in the region.

“The MARii - Dassault Systèmes Training and Certification Center marks a significant milestone in Malaysia's journey to build a globally competitive automotive ecosystem. Aligned with the National Automotive Policy 2020 and the New Industrial Master Plan 2030, the center will serve as a catalyst for nurturing a future-ready workforce, equipped to seize emerging opportunities in the dynamic automotive market,” said Azrul Reza Aziz, Chief Executive Officer of MARii.

"With over 20 years as Dassault Systèmes' platinum partner, Feiran Technology has been at the forefront of bringing world-class digital solutions to Malaysia. Combined with our deep understanding of the local market, we look forward to elevating Malaysia's automotive sector to new heights of global competitiveness with MARii,” said Shabudin Md Saman, Managing Director, Feiran Technology.

"Our collaboration with MARii and Feiran Technology seeks to empower Malaysia's automotive workforce through virtual twin solutions powered by the 3DEXPERIENCE platform. Developing digital talent will give Malaysia a competitive edge across the entire automotive value chain. Unlocking the industry’s potential is key to driving sustainable innovation," said Samson Khaou, Executive Vice President, Asia-Pacific, Dassault Systèmes.