Executive Insights - ASICS

Watch this Executive Insights episode with Kenichi Harano, Executive Officer and Senior General Manager at ASICS Institute of Sport Science, and Philippe Godbout, Managing Director at Dassault Systèmes in Japan.

Perspectives from leading enterprise executive in Home & Lifestyle

Find out how ASICS is evolving to digital technology in product design to help consumers achieve “Sound Mind, Sound Body” by providing personalized products via the ASICS Personalization Studio, all designed using Dassault Systemes’ virtual twin technology.

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Kenichi Harano shares insights on:

  • the aspiration behind manufacturing on-demand with a low environmental impact
  • using virtual twins to design a manufacturing pod that can be easily built, dismantled and reassembled
  • ASICS’ future ambition of enhancing athletes’ performance through human-centric science

Video transcript

More about ASICS

ASICS logo > Dassault Systèmes

ASICS’ founding philosophy, “Anima Sana In Corpore Sano,” which means “A Sound Mind in a Sound Body,” expresses the brand’s desire for people worldwide to live healthy and happy lives, both physically and mentally. ASICS has formulated its long-term vision, “VISION 2030,” and is expanding its business in three domains: “Product”, “Facility and Community”, and “Analysis and Diagnosis”. By using evolving digital technologies, ASICS develops and provides personalized products and services tailored to each customer, employing environmentally conscious, sustainable methods.

For more information: https://corp.asics.com

Digital renders of the ASICS Personalization Studio created on the 3DEXPERIENCE platform. 

Meet Our Speakers

Kenichi Harano ASICS > Dassault Systèmes
Kenichi Harano
Executive Officer and Senior General Manager at ASICS Institute of Sport Science
Philippe Godbout > Dassault Systèmes
Philippe Godbout
Managing Director at Dassault Systèmes, Japan

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