Accelerating Marketing
Winning customers in the Age of Digital Experiences
Marketing and sales are cornerstones for successful, profitable high-tech innovation. But only with seamless integration of the NPI processes can they engage today’s demanding and media-saturated consumers while maximizing brand value and revenue. That’s why leading brands leverage innovation platforms to synchronize and integrate data, people, and processes across all technical and business disciplines. Here is how they gain time and efficiencies:
Leveraging communities powered by 3D
In imagining and creating stunning, impactful customer experiences, marketing and creative teams can’t waste time by misinterpreting sketches, manual data search, analysis or any administrative overhead. They can’t afford to spend energy on marketing asset preparation, error-fixing, or redundancies created by an engineering change or new creative input. With an intelligent platform integrating automated search and analysis of the web, a platform that spans across design, engineering, and marketing asset creation, marketing teams can gain significant time for value-added, creative work that will improve their KPIs.
Creating Always-On Consumer Experiences
Today’s consumer electronics experiences thrive on fast-pace software and digital content. Deployment across 'always-on' devices, 24/7/365, is mandatory. Marketing and sales can now play a key role extending from awareness, discovery, and acquisition phases – to the use, support, upgrade and, replacement phases. The combination of real-life, intelligent 3D visualization, together with edge and cloud-based information intelligence from consumers, helps everyone understand the actual consumer experience and create meaningful, consistent brand experiences along the entire consumer journey.
Unleashing the Power of your ecosystem
Innovating consumer electronics means competing in a global, dynamic, fast-moving marketplace. Companies depend on efficient collaboration with their value network in all disciplines – sales and marketing included. Therefore, leading companies of all sizes are looking for secure, cloud-based platforms to accelerate and facilitate the collaboration across locations and corporate boundaries. Platforms that can integrate agencies, distributors, and others with the latest technologies to foster simplicity and reduce complexity are the key to unlocking innovation.
Discover how the 3DEXPERIENCE® platform helps marketers win customers in the Age of Digital Experiences:
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